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Branding for Medical Device Start-Up Melior Motus

Photo of logo for medical device startup Melior Motus
Case Study

Melior Motus: Caring for the Caregivers

Project Overview

Flashback did the branding for medical device startup Melior Motus. Melior Motus is a Canadian startup that invented a tool for proning patients, a process that generally takes about six nursing staff and 45 minutes. With the Melior Motus PronatorPlus, three nursing staff can prone a patient in 5 minutes and with no risk of injury.

Melior Motus teamed up with Flashback to develop a brand identity that would get them noticed in the industry while sending the message that they belong. A significant consideration for the branding project was the audience of investors they were contacting. The project included a complete brand identity, business documents, a pitch deck, social media graphics, a product logo, and more.

Melior Motus has since been funded, successfully secured the Canadian market, and has now entered the US market.

Services Provided

  • Brand Identity

  • Business Documents

  • Brochure/Flyer

  • Trade Show Display

  • Presentation Design

  • Product Instructions

Project Outcome

Following our collaboration, Melior Motus successfully secured funding, firmly established themselves in the Canadian market, and made a successful entry into the U.S. market.

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